Google SEO for Plastic Surgeons Cosmetic Surgeons
How to Get to Google Page One: For Plastic Surgeons and Cosmetic Surgeons
As a cosmetic or plastic surgeon, you’re in a web marketing sweetspot. First of all, as far as regional competition, while there may be many clinics competing for the same dollar, your barrier to entry is high. Couple that with the fact that you’re really not competing against the 20 other reconstructive surgery clinics in your building. You’re actually only competing with 9 other plastic surgeons.
There are only ten competitors in the top ten of Google. And the traffic that flows across that page dwarfs the traffic that crosses your front door.
So all you have to do is get on page one of google under “plastic surgeon LA or NYC or Chicago” and basically a tributary of the entire Nile river gets diverted to your waiting room.
What you have to do to get to page one of Google
First of all, if you want to get to page one of a complex automated ranking system like Google, you have to understand how google’s algorithm works. Our very own chief strategic engineer explains in his latest video: Google SEO LA, Chicago, NYC. But let’s summarize below anyway.
1. Google measures the quantity and quality of the references to your website.
2. The greater the number of inbound links pointing to your website, the more boyant it becomes.
3. The greater the relevance of each inbound link, the faster and higher it swims upstream.
4. Link relevance is measured by how closely related your site’s main theme is to that of the linking site.
In other words, if your site is about cosmetic surgery but the site linking to you is a auto mechanic’s website, Google measures that link as a low relevance link.
The best link you can get is from another plastic surgeon to your site. And it’s strategically ideal. Make an alliance with cosmetic surgeons that don’t compete with you in your locality and promote each other. We at sparkah.com already have a house full of Surgeons who are willing to co-market and trade links and references with you. Call us at 310 598 1606 to discuss getting your site featured on the websites of other cosmetic surgeons around the world.
5. Google prefers promoting it’s own properties.
Have you ever noticed how many youtube videos show up under any Google search? Google owns Youtube. Youtube ads drive revenues for Google. So to get an unfair advantage on the ladder to Google, produce content on Google’s property. Make youtube videos.
6. Google promotes wordpress blogs.
It’s hard to notice the absence of a thing so I’ll just explain what you’ll never see in Google. In google, you’ll rarely or never see a Tumblr blog or Posterous.com Blog. These are two powerful and fast growing blogging platforms. But you’ll rarely to never see them on Google because Google can’t make money on these urls. These sites don’t allow easy bolt-ons of Adwords ads. Wordpress does. If Google features a Wordpress blog post in a result, Google’s own likelihood of getting paid increases.
TOP SECRET: 7. Google measures click throughs on it’s own page.
This one is a major internet marketing and Google SEO trade secret. If two websites have exactly the same merit, how do you think Google chooses which gets to be #1 and which gets to be #2?
Actually, Google doesn’t choose. You do.
What happens in this case is that naturally, the #1 result should get about 70% more clicks than the #2 result. And the #2 result should get about 50% more clicks than the #3 result … etc… BUT if the #3 result gets more clicks than the expected norm for that slot, Google will bump it up to #2 and drop the second listing to #3.
This is why we frequently ask our Facebook and Twitter audience if we are on page one of a given search. Our followers Google that term and click on our listing causing Google to vault our listing even higher.
The only thing that dictates whether your site exceeds CTR norms for that position is the Title and Description tag. Write carefully. And Again, if you need help getting to page one of Google, We’re the worlds 2nd best Google SEO Company. Call us at 310 598 1606
By Bob Wan Kim, VP of Marketing Strategy
Sparkah Web Proliferation Strategies LLC
LA | NYC | SF | SEA | Chicago | Seoul
310 598 1606
Posted via email from Social Media Marketing Strategies for the Closet Revolutionary | Comment »
