Social Media Marketing: How to Use Facebook Pages
I just found Guy Kawasaki’s Alltop on the same topic. But since the link he posted for a free ebook download seems like a email harvesting scam, I’ll just share with you my Facebook marketing secrets.
80% of my traffic comes from Facebook friends. 10% comes from Twitter. The rest come from Google.
Based on the above stats, you can tell that marketing with facebook is effective. But the sound of the other shoe dropping is that i have 4,200 Facebook friends, 22,000 Twitter followers, and rank page one in google for the relevant search terms. So when you look at the CTR vs reach, Facebook comes across as the clear winner - by far.
My estimate is that each of my Facebook friends are worth about 55 Twitter followers. So the only advantage to Twitter is that you can reach people you can’t via Facebook.
Having said all this, lets get down to the mechanics of how to reach people via Facebook:
1. Use pages.
Personal Facebook accounts have a 5,000 person cap. Pages have no “liker” cap.
You can create an unlimited number of pages.
2. Select a “company” page.
Community pages can get “adopted” or ghestapo commandeered by Facebook.
Being a company page vs community page offers zero added resistance
3. Name your page carefully.
If you name your page, “Tim Bur’s Lumber,” nobody is going to “like” it.
If you name your page, “Hard Wood,” lots of people will like it. But how many of them are your target market?
If you name your page, “sustainable lumber,” target demographic people who happen-chance by may like “like.”
If you name your page, “I just staple gunned my thumb to the rafters,” the emotional imagery will earn you 2000%-5000% more “likes.” And the above target demographic will be included as a subset.
You cannot change a page name after you’ve created it so craft a name that is emotional and targets your demographic. Advertising your lumber on a page named “lesbians for fiberglass homes,” (yep, it exists) will just get your unliked - undoing all your hard work.
Seriously. Think about all the reach this person has. But if they talk about anything NOT sleep related, they’ll get “unliked” (unsubscribed) faster than a narcoleptic can fall asleep.
My estimate is that each of my Facebook friends are worth about 55 Twitter followers
4. When you make an admin post, make sure it’s not ad-like.
People hate being sold to. Educate about the merits of your product. Don’t sell. Educate.
5. Promote your page everywhere.
Get a Facebook Like Pluggin at http://developers.facebook.com/docs/reference/plugins/like
You’ll need to use another page for creating a like button for a Facebook Page. I will post that url as soon as I find it. Sorry.
Bonus: Offer prizes or give aways to anyone who “likes” your page
You’re basically giving away something cheap to build your opt-in page subscriber base
Why go to all this trouble?
If I click “Like” on one of your Facebook pages, every comment you make will show up in my Facebook account home wall. If I then click “like” on a recent post of yours, all my friends will see what you posted too. Viral at it’s best.
Follow me at http://twitter.com/journik for more ongoing tips. And if you have a corporation that sells nationwide or internationally, ask me about executing your corporate social media marketing via blogging, Facebook, Twitter, etc. I guarantee it’ll be much more effective than any other advertising you’re doing now. Or call 310 598 1606 - Bob Wan Kim.
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