Foursquare for Marketing: Location Based Apps Unknown by 84% Surveyed - Forrester
Forrester just released the results of a Location Based Apps Study. They are charging $499.00 for their report but I’ve got most of the key data here for you. Their conclusion is to hold off on banking on Foursquare for marketing. But that’s like saying don’t buy Apple until after they’ve invented the iPod, iPhone, then iPad.
Jump the-freak-in now!
To Date:
4% of Adults surveyed have used a location based app.
1% Make > 1 check-in per week
80% of location based app users are male
70% are between 19-35 yo
70% have a college degree
Foursquare has 2 million users
Loopt has 4 million. (source)
Based on the above data, I’m going to build a location based app for the Gay male market. They fill in their soul mate description. When someone who fits walks into the bar, they get an alert. Anybody want in?
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